We have put together some further resources and ideas for those interested in OakCal and FutureChart.

Today’s company leaders are being challenged by the need to rapidly introduce new offerings to the market. To market time is getting shorter. The biggest barriers to rapid market introductions are often traditional definitions of the market and customer’s problem. A key company skills set is to effectively manage an innovative portfolio of market offerings. Leaders are looking for a proven, repeatable way to deploy these offerings that align the organization to deliver these solutions to market.

Business leaders also recognize the need to adapt and re-define their firm’s market position regularly while remaining aligned to their unique history. Major company "re-branding" programs that are not anchored to the company's heritage and its business need have often proven ineffective and costly.
Business leaders recognize the need to adapt but cannot find ready answers. At one end traditional strategic consulting practices propose major slow moving consulting mega-projects or static "as is" analysis of current market conditions. At the other end communications and branding consultancies propose highly innovative and original solutions that are often disconnected from the real needs of target buyers and not tied to quantifiable business metrics.

The following provide some introductory ideas and concepts:
Real Time by Regis McKenna
An insightful book on doing business in a real-time world–where customers demand instant gratification. A practical guide to how time, technology and customer service are increasingly interrelated.
Positioning, The Battle for Your Mind by Reis & Trout
Marketing classic introduced the concept of positioning–and spells out how organizations create a unique and lasting impression in a prospect’s mind.

Also by Reis & Trout: The New Positioning and Marketing Warfare
The Ecology of Commerce by Paul Hawken
Provides an ecological analysis of business, and provides a blueprint for a marketplace where business and environmentalists work together.
Leading Out Loud by Terry Pearce
A step-by-step process of disciplined reflection, writing, and speaking that results in focused yet heartfelt self-expression. Encourages speakers to find their authentic voices and articulate their messages with confidence.
Crossing the Chasm by Geoffrey Moore
Moore’s chasm theory describes how high-tech products initially sell well, but then hit a lull as marketing professionals try to cross the chasm to mainstream buyers.. Successful chasm crossings by such companies as Apple, Tandem, Oracle, and Sun demonstrate strategies.

Also by Geoffrey Moore: Inside the Tornado
The Evolution of Cooperation by Robert Axelrod
Gives you a simple but powerful rule for interacting in diverse settings–determining when to cooperate, and when to cut your losses. It explores the effectiveness of different work and communication strategies.
Visual Explanations by Edward Tufte
Centers on dynamic data--information that changes over time, and serves as an indispensable guide for marketers in today’s fast-moving business environment.
Selling the Invisible by Harry Beckwith
Beckwith contends that today’s consumers are primarily interested in relationships, not features, and encourages companies to rethink their approach to product development, marketing and sales.

OakCal S.A./N.A.
 © 2000 - 2017