FutureChart can drive change if your company suffers from the following symptoms of market inertia:
Low visibility or name recognition in the market;
The company and its offerings are unclear and confusing
Value is not clearly communicated nor tailored to specific audiences
We seek and cultivate different perspectives.Lack of perceived differentiation: "me-too" market positioning;
Inconsistent messages are being communicated by your organization;
Long sales cycles;
High-loss ratio or "no-decision" in sales cycles;
Competition is setting the market agenda
Competition is defining the "problem" or "needs" in terms that favor their solution;
Your management team do not see the need for a new direction nor the way forward
Lack of experience planning or executing launches or re-positioning.

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